Pedroncelli

  • The People Tell the Story

    December 20, 2019 16:41

    The People Tell the Story

    A few of my earlier posts focused on how some part of our grapes or wine tells the story. As we wrap up the year and look forward to 2020 I’ll focus on a few of The People Who Tell The Story.

    Our story always begins with my grandparents Giovanni & Julia, who founded the winery in 1927. It came with a shuttered winery, a farm and a home. They brought with them their three young children Margaret, Marianne and John and put down roots in what would become known as the Dry Creek Valley American Viticultural Area. My dad Jim was born 5 years later and completed the family. They all worked together to grow and sell the grapes during Prohibition and once it was over they began to make wine. Their story is very similar to many immigrants of the time. They worked hard especially as the Great Depression started just two years after they bought the property. The farm sustained them. My grandmother made cheese, butter, canned vegetables and created a dynasty of wonderful dishes. My grandfather and uncle hunted or managed the animals on the farm to feed the family. Everyone chipped in even if they didn’t want to like my dad milking the cow every day before school. He finally convinced his parents, once he was 18, that he didn’t need milk anymore. They made it through the lean times by working the land themselves. Stories like John waiting by the Model A full of grapes while his father went into town to find help; Marianne and Margaret both working in the vineyard or plowing with the horse, Jim chipping off tartrates from the redwood tanks in order to support the munitions during the war and Margaret becoming a grape grower with husband Al Pedroni. These are just a few from the family lore which shaped the future of the family business.

    Hard work paid off of course and the story continued. Surviving the 1930s and 1940s, where there were some bleak years, only made them stronger and more resilient. Word grew about the wines being made and soon Giovanni was purchasing more land to expand the business. He created many choices by introducing a varietal Zinfandel in 1948 and soon a Rosé along with Riesling and Pinot Noir. He was most comfortable out in the vineyard working among his beloved vines. My grandmother was known for her hospitality but she also was the bookkeeper for many years. They retired in 1963 and sons John and Jim took the reins. Their story is next, the second generation.

    Giovanni & Julia with Margaret

    Margaret, John and Marianne circa 1927

    Young Jim and his trusty companion

    Father and son in the cellar

    A marvelous alfresco family dinner circa 1950s

  • Come Home to Sonoma County

    December 20, 2019 16:38

    Come Home to Sonoma County

    There was a full court press of articles immediately following the Kincade Fire that took place over a week in late October 2019. Sonoma County did not in fact burn down again. Even now we hear of people wondering what really happened to Wine Country. There are many organizations getting behind the #GatherInSonoma and #SipSonoma in order to get the word out that the area is generally unfazed. Won’t you Come Home to Sonoma County with me?

    I was born and raised in Sonoma County. College took me out of the county for a time but soon I was back, the siren call was strong especially since I lived in the East Bay right near the BART tracks. I began working in the tasting room on weekends and a few months later made the move back when my father Jim offered a full time job. That was 35 years ago this year. Coming home to the county after the time away gave me a new appreciation for all the area has to offer. Once I began networking with other winery people I began to explore the county in new ways. When I think about it there is so much to do! The Russian River makes the wide swath from the north end to the west into the Pacific Ocean-where there are many great beaches offering their own views. How about Lake Sonoma which, besides the water, offers great trails to hike. We have our own museums, ice arena, redwoods, county parks, wonderful restaurants and of course tasting rooms all along the way.

    We carry a book in the tasting room called The Down Low: Things to do in Sonoma County (A local’s guide to the Provence of the U.S.). The author, Barbara Barielle, is an entrepreneur: a travel writer, publicist, actress, producer and more. Her book includes all the best about Sonoma County because it is so much more than wine country. It is her home (and mine!) and her enthusiasm about each place beckons us all to explore this great county.

    The Kincade Fire, while large, singed the corners of Alexander and Knights Valley and a tiny bit of the Russian River Valley to the east and didn’t touch the other 15 appellations. Sometimes it is hard to remember it is much larger and that only 6% of the county is planted to grapes. Think about the other 94%! Other organizations like the Wine Road and the Winegrowers of Dry Creek Valley along with the Sonoma County Tourism group have pulled together two programs: #GatherInSonoma and #SipSonoma. You don't even have to be here to be a part of #SipSonoma-pick up a bottle of your favorite juice and take a photo & post. Come home to Sonoma County-I'd love to share all of it with you. And don't forget the hashtags!

  • The Top Nine of 2019

    December 20, 2019 16:31

    The Top Nine of 2019

    As we begin the New Year reflecting on what took place last year is a good place to start. The Top Nine of 2019 covers many accomplishments and challenges, which is how a year typically goes. Just like life!

    9 We celebrated 92 years in July-marking the anniversary of the day my grandfather Giovanni Pedroncelli signed the papers for this special place in Dry Creek Valley, Sonoma County.

    8 The Smithsonian connection. Over 10 years ago we had one of our photos in an exhibit at the Museo Italiano in San Francisco. That connection led the curators at the American History Museum to seek us out so they could include that photo in their Food Transforming America exhibit-still going strong after 10 years. In fact they just refreshed the exhibit and included items the family had loaned to the museum-captured in the title photo of this post. Visit Food Transforming America when you are in Washington DC-wine is indeed a part of the transformation.

    7 Our Mission-we crafted our thoughts into a statement capturing the past, present and future: We are a Sonoma County farming family, founded in 1927, sharing our legacy through sustainably-produced exceptional wines.

    6 My parents Jim & Phyllis celebrated 60 years together last February-you wouldn’t know it by looking at them but they are over 60 years old. While my dad grew up here and has worked in the winery from the ground up (literally) my mom married into the family in 1959. She was in integral part of the business as my dad and his brother bought the winery from their parents in 1963. Mom helped out in the office and during harvest as well as kept tabs on me and my sisters-station wagons, after school activities, weekend outings and more kept us all in line. Cheers to many more as 60 years is quite an accomplishment!

    5 The 2019 harvest was the fifth for Montse Reece as winemaker-she was first hired in 2007 as assistant winemaker and worked with John Pedroncelli. She became winemaker in early 2015. Did you know that only 11% of the winemakers in California are women? Cheers to many more vintages and women joining the ranks!

    4 Four generations of one family calling this corner of Dry Creek Valley our home. We continue to strive for excellence with fourth generation member Mitch Blakeley heading up our Sustainability program, leading the way for future generations to call this home as well.

    3 The king of red wine grapes, Cabernet Sauvignon, has quite the presence on our estate vineyards at one third of the acreage planted. I consider it our ‘2nd’ flagship grape as we were the first to plant and maintain it in Dry Creek Valley. The varietal is now the top planted red wine grape in the valley-coincidence? I think not.

    2 We are celebrating the 2nd year of our Gratitude Vine displayed in our Tasting Room. So many people have added their thanks for a wide variety of subjects-family, friends, pets and kids and good health. A toast to another year of gratitude for all of our friends both new and old.

    1 Zinfandel is always number one with us. It is an iconic grape here in Dry Creek Valley and our flagship. We received some nice accolades for all three of our red Zins as well as our Rosé on our recent releases. We are dedicated to this iconic grape and wine-cheers to 2020!

  • Repealed!

    December 3, 2019 16:11

    Repealed!

    December 5 marks the anniversary of the end of a long dry time in America. Each year, especially in wine country, we celebrate the end of Prohibition by raising a glass or two on the anniversary of Repeal of the 18th Ammendment-December 5, 1933. Prohibition itself played an important role in how we got into winegrowing. In fact, if Prohibition hadn’t happened I’m not sure we’d be in the wine business today.

    The tale has been lost to history as to why my grandparents bought 90 acres in 1927. I think it is because my grandfather, who arrived to the U.S. from Italy as a teenager, wanted a piece of land he could call his own after working on other farms. The property included 25 acres of vineyard, a home and a shuttered winery. It was sold by the Canata family who could no longer shoulder the debt of owning the land-and there may have been more to the story there as well, also lost to history. Even though Prohibition began in 1919 if you still owned vineyard you could sell grapes to home winemakers if they were a ‘head of household’ and obtained the permit from the federal government. Each household could make 200 gallons of wine per year.

    Now let’s think about this for a moment: this totals 84 cases or about 4 gallons per week. 20 bottles a week, or just shy of 3 bottles per day. Big families? Tradition? Thirsty? Many of these home winemakers had wine in their DNA-or at least were accustomed to enjoying wine with their meals every day. These were families from the old country with traditions which included wine on the table. Thanks to these home winemakers who bought grapes they also kept some vineyards growing through this period—and helped wineries reboot once Repeal rolled around. Statistically, the story is a sad one for Dry Creek Valley. Before 1919 there were 17 wineries making just over 1 million gallons of wine. Business was booming and then the hammer came down. Many of the vineyards were taken out and planted to prunes and other orchard crops. While there was still a market for wine grapes the bottom fell out by 1925 or so and part of the reason for the sale of the property. Gratefully December 5, 1933 ended this nationwide dry spell and we were poised at the right time to enter the winemaking business. Only 2 other wineries survived the next decade and it wasn’t until the 1970s when our county and valley saw a resurgence of wineries. Raise your glass, enjoy a bit of history and be thankful we are a nation that believes we should have wine on our tables.

    For those who love details I found this blog post from the Consitution Center and National Archives is a blog post on the 21st Ammendment and 5 things you may not have known!

  • Food Transforming America: Wine Did Too

    December 3, 2019 16:08

    Food Transforming America: Wine Did Too

    An invitation was sent out inviting donors to the Food Transforming America exhibit at the National Museum of American History which was refreshed this year after being on display for 6 years. I had received word that several of the artifacts my family loaned to the museum were now on display in the wine portion of the exhibit. Ed and I accepted and were wowed by the magnitude of having family heirlooms included.

    A little background: early in 2013 we were approached by the National Museum of American History because they were working on an exhibit Food Transforming America. The museum found me because they had received a photo of my family at an alfresco gathering in the 1950s and they wanted to include it in the exhibit which also featured a wine focus. The museum sent two curators to wine country to touch base with the wineries who would be part of the exhibit. As I showed them around Paula Johnson, Curator in the Division of Work and Labor, along with Project Manager Nanci Edwards, saw other items of interest and they asked if the family would loan the museum several of our artifacts to be used for future exhibits. We agreed and crated up and sent our precious bits of history to Washington DC.

    Fast forward to August 2019 and I received the invitation to attend the refresh of Food Transforming America from Paula. It was such a popular exhibit that they expanded and included more items. And this time some of our artifacts were included! I didn’t know what was chosen until we arrived at the museum shortly before the reception for the donors. What a surprise to see our winery sign, the stencil and my grandmother’s polenta pot along with an enlarged photo of my family’s alfresco dinner. The fact that wine is included in this exhibit to a large extent cements its place as an important part of how food (and wine) transforms our daily meals and special occasions.

    When Paula Johnson visited our winery in 2013, she noticed the winery sign which had hung on our cellar door from the 1930’s through the 1970’s. This is the item that really lit up her face. She turned to me and asked, “Would you rather have hundreds of people see this or thousands?” So instead of hanging in our barrel room it now hangs in the Smithsonian's American History Museum and what Paula said has come true.

    This photo shows the artifacts we donated: enter image description here

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  • Word from the Road (1)

    September 30, 2019 15:53

    Word from the Road (1)

    Not only is it a busy season at the winery, the season known as SOND (September-December) is equally as hectic for the sales team as it takes us deep into the marketing season where quite a bit of my time as well as Ed’s is focused on spreading the good word about Pedroncelli from state to state, city to city. Market work began for me in August and will continue through November this year, the same for Ed. Mitch, who usually works the market as well, was busy with the harvest up to his elbows in grapes. He’ll be back on the road next year.

    The highlights: Ed worked trade shows in Southern California hitting San Diego and Los Angeles. He is currently in Arizona and will make a foray to the Inland Empire and Missouri (three markets in one month!).

    Here are my trip notes so far: Portland and Eugene were my targets on this trip to Oregon. We have very good support in the independent stores like New Seasons and Market of Choice as well as quite a few independent retailers like Elephant Deli (a wonderland of specialty products) & Barber World Foods in Portland as well as Capella Market and The Broadway in Eugene. This was a one day trip into Connecticut and we covered a lot of territory and made memorable stops in and around Glastonbury, Middletown and West Hartford including Toast Wines by Taste, The Best Wine Shop in Town (really-that’s the name) and M & M Wines.

    Two days spent working around the western part of Massachusetts from Hopkinton to Worcester, Franklin to Wellesley. Medfield Wines, Juniper (fabulous restaurant) Marty’s (say hey to Rachel & Darryl) as well as Pour Richards and Rye and Thyme (another great restaurant). I did end my stop here at a sales meeting for our Wholesaler Classic Wine Imports and one last stop at Wine Empire in Ashland on my way out of town.

    After a brief tour of Portland Maine I began my second week with a trip to South Carolina. Greenville first for a great event at Northampton Wine & Dine with a fun group of friends where we have been doing business for too many years to count. On to Columbia with the owner of our Wholesaler Tyler Miles of Milestone Beverage. Greens (a small independent chain), Bottles, Southern Spirits and The Grapevine were all places that carry and love our wines.

    I’ll be visiting Seattle, New Jersey and Philadelphia over the next few weeks-my work on the road isn’t done just yet and I’ll chronicle more at the end of November. For now I'll end with a shot of the friendly folks at Northampton, looking forward to more of this on the road.

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  • Dinner in a Very Special Vineyard

    August 27, 2019 13:43

    Dinner in a Very Special Vineyard

    There is dinner in a vineyard and then there is Dinner in a Very Special Vineyard where you come to find out how a special connection from years ago links my grandfather with a vineyard and a church in Cloverdale, the next town north of Geyserville.

    Ed and I were invited to attend a Dinner in the Vineyard by my parents Phyllis & Jim in support of the Italian Catholic Federation at St. Peters Church. We picked up my parents and made our way to the event and as we were getting out of the car my dad remarked on the history my family has with this place.

    Some of you may recognize the ‘St. Peter’s Church’ as a single vineyard designation on a few winery labels as it is a very special vineyard in many winemaker’s and wine lover’s eyes (the late Kent Rosenblum among them). It is a vineyard with a long pedigree and has been planted to Zinfandel for nearly 160 years.

    The connection? My grandfather Giovanni used to help farm it in the late 1940s to mid 1950s. A bachelor named Andrea Ghiotti owned the property that included this vineyard. He also owned a winery not too far down the road from this site-that was housed below his home. My grandfather even bought his grapes during this time and added them to our own Zinfandel blend. When he passed away my grandfather was instrumental in having the land donated to the Catholic church and, in turn, it became the new home of St. Peter’s Church along with the vineyard. It took a few more years before it became known as "St. Peter's Church Vineyard' and I was happy to find out how my family was connected.

    The roots do run deep in Wine Country and this is one of the countless examples from our storied 90+ years in this great place.

  • Zinfandel Harvests Past & Present

    August 27, 2019 13:35

    Zinfandel Harvests Past & Present

    Our first Zinfandel harvest was in 1927 shortly after my grandfather purchased the property. 92 years later we are still harvesting Zinfandel-the rest is our story.

    During those early days, when Prohibition was still in place, the grapes were sold to head of households who had obtained their government permit to make 200 gallons of wine. From Repeal onward Zinfandel has been a central grape on our estate and in our line of wines. There are many high points and challenges in the last 92 years for this varietal when the grapes were selling for low prices, the yields weren’t as high as we wanted or the weather didn’t cooperate. Then there are glorious, highly lauded harvests, every farmer's dream, where the weather and growing season came together beautifully and produced a bounty of fruit perfectly ripened.

    There are three generations of Zinfandel on our Home Ranch: the original dating to the early 1900s with very few vines left but most of them over 100 years old; the second generation, nearing 40 years old, was patterned after the original vineyard using budwood from the old vines as well as neighbor's vines and finally the newest which was planted with the Rockpile Clone, a hearty hillside choice with distinctive bunches and DNA to bring out the best in this grape. Known as our Mother Clone vineyard it is mostly head pruned (goblet trained or bush vine to the Aussies) along with some experimental blocks that are trellised.

    As we get ready for vintage 2019 I am looking out over the Mother Clone Zinfandel vineyard. She has a lot of stories to tell! My grandfather's days of bringing in the boxes of grapes aided by the whole family including young sons John and Jim entailed great effort; son John's first crush as winemaker was in 1948 and he along with 2 other men processed 800 tons-as he said in his Oral History it was 'a heckuva crush'; Jim recalls very cold and rainy harvests especially in 1964 when it rained and made it difficult to ripen and pick-one of the latest harvests on record that year at the end of October; the drought of the mid-1970's which produced fabulous vintages but lower production; the 1980s at first brought above average rain and abundant harvests to a drought at the other end and 1985 stood out as the best of the decade for Zinfandel; on to the 1990s with the '97 vintage considered the 'vintage of the century' because everything aligned from production to perfect weather but there were other standouts like 1995 for Zinfandel-considered one of the best due to great growing conditions again; in the next decade we saw one of the earliest harvests on record (2004) and one of the best of the decade-2005 (there seems to be a theme of years ending in '5') with remarkable quantity and quality; the last 9 years have brought a long period of drought which in turn gave great concentration to our Zinfandels as well as a couple of heat spikes that virtually fried the vineyard after a long cool summer (2010) as well as high temperatures over the 2017 Labor Day Weekend prompting the vineyard and cellar crew to pick the Mother Clone vineyard as soon as possible.

    Today I can see the vineyard is in the final week or two of ripening. I can tell by the way the canes are beginning to droop and the bunches are turning deep purple. This is turning out to be a good production year for our Zinfandel with a late start to the growing season and a normal picking time expected in a couple of weeks. My judgement on the vintage is reserved until after fermentation is over. I'll look forward to this vintage like my father and my grandfather before me-with a farmer's eye and an appreciative palate.

  • This is it-Vintage 2019

    August 27, 2019 13:10

    This is it-Vintage 2019

    And it begins-the most exciting time of year for us as farmers. The grapes are ripe and they are ready for their moment in the tank. Time to shine as everything, from the crushpad to the presses to the fermenting tanks, is ready to process the grapes.

    Our estate grown Sauvignon Blanc is always the first in to the winery each harvest. This year September 4 began vintage 2019 for us. With the late bud break through a fairly uneventful growing season this is right on track for a normal start date. In fact, I had to go back 14 years ago to the 2005 harvest to find a comparable start date of September! All the vintages from 2006 to 2018 began in August due to either warm weather or the drought years.

    What's next? It will be soon be followed by Chardonnay, Gewurztraminer (for friends.white) and Pinot Noir and 11 other varietals we harvest.

    Thoughts on the growing season: it was mostly an even one with a few heat spikes towards the end of August. The marine fog intrusion made it bearable for the vines by cooling things off once the sun set and kept a cool blanket of fog until around 9 in the morning aiding in the all important development of sugars, acid and phenols. The word is we have an above average crop in almost all of our varietals. We'll have a final wrap up when the last grape is picked to give a more indepth look at vintage 2019.

    I'll let the photos below tell the story. It begins in the vineyard with the crew-thanks to their hard work. They began at 6:30am and the first two gondolas were brought in by 10am. The sample is taken from the gondola by vineyard foreman Manuel Diaz for analysis. Winemaker Montse Reece tests for sugar, acid and pH and she told me she is very happy with the results of this first load of Sauvignon Blanc. Next on to the crushpad where Cellarmaster Polo Cano prepares to transfer the grapes to the crusher. The fruit is destemmed and sent to the press where the skins and seeds are removed. We'll follow the juice as it ferments in the cellar over the next couple of weeks. Vineyard Manger Lance Blakeley, Polo Cano, Mitch Blakeley and Manuel Diaz discuss the next grape loads for the day. The stems, in the last photo, will be taken out to dry and will be spread along the vineyard avenues later on this year.

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  • Mission in Mind

    July 26, 2019 16:58

    Mission in Mind

    One of the things you do when you enter into another stage of winery growth is to write a mission statement. Trying to encapsulate 90+ years into one sentence is a challenge. We recently completed our first ever statement and it took collaboration of three generations to come up with one that rang the right bell. With our Mission in Mind, I’ll take it apart phrase by phrase and sometimes word for word to show what it means to us.

    Pedroncelli Mission Statement: We are a Sonoma County farming family, founded in 1927, sharing our legacy through sustainably produced exceptional wines.

    Sonoma County is the starting place for us. Dry Creek Valley as an appellation came along years later but the roots were set into the county’s soil when my grandparents arrived. Farming is what we do and have always done. Over the years we have made some changes and have had the future generations in mind while we are making the choices we do now when considering the varietal to plant or how to get the best out of a particular vine trellising system.

    Family is who we are for four generations and counting. Not many family businesses make it past the second generation and our goal is to maintain going forward as fully family operational.

    Founded in 1927 and is the year Giovanni Pedroncelli brought his wife Julia and young family to Geyserville, to a shuttered winery and 25 acres of vineyard, to a home that would sustain them through Prohibition, the Great Depression and start from scratch once Repeal rolled around.

    Sharing our legacy with generations both past and future. A legacy doesn’t end with one generation-it is overarching and looks forward as well.

    Sustainably produced and certified. Doing what we have done for more than 90 years.

    Exceptional wines are what we strive for with each and every vintage. Our 92nd harvest is just around the corner. Working with our winemaker Montse Reece, Cellarmaster Polo Cano and Vineyard Manager Lance Blakeley each contributing their exceptional talents will bring to your glass our our very best.