Vino In My Dino

Are You in the 95%?

October 18, 2021 09:07

Are You in the 95%?

An urban legend has existed for years in the wine world. Article upon article, blog post upon blog post, and many more words have been written about how quickly we consume the bottle of wine we just purchased. Along the way the numbers people published their take on how much wine is drunk upon arrival and how much is stored or cellared away for future enjoyment. I am not sure if it is true but ‘they say’ it is something like 95%. Wow. Drink up people.

I suppose if all of us drank the wine we bought and consumed immediately upon arrival at home we’d be out of wine--worldwide. So there is something fishy about those assumptions, I mean numbers.

So I put together this poll for you.
When I buy wine I:
a-drink it within 0-48 hours
b-wait a bit-I am saving it for a dinner party next week
c-put it away for a time-out of sight, out of mind etc
d-I collect so I save every bottle I get and cellar for 10 or more years
e-all of the above

Here’s the sticking point. We really don’t know how soon everyone does drink the wine they buy. I do know the numbers were up during the pandemic year 2020 and have maintained somewhat in 2021. As evidenced by many re-orders of Pedroncelli wine during the pandemic-beyond the usual direct to consumer numbers. So, if you chose ‘e’ as your answer I think this is more in line with what we all do with our wine purchases.

There is no greater joy than opening up a bottle within minutes of arriving home after a long day at work or opening a treasure years after purchase, beautifully aged, all shared with friends. Choosing wines for a party or for an upcoming holiday can be fun and an adventure. There isn't much difference on the joy meter which category you find yourself in-unless you waited too long to open that bottle.

At Pedroncelli you have it both ways really. You can enjoy a glass tonight or enjoy it 10 years hence-you won’t be disappointed. I had the opportunity to try a 2017 friends.white the other night-a 5 year old white wine blend. The color was amazing because it hadn't changed and the taste was fresh and lively-it was as if it was in a time capsule. 

Let's join the 95% tonight and open a bottle up-from today's purchase or something tucked away for a special occasion. Either way we'll be joining in with millions around the world.

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