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Vino In My Dino

7/22/27

June 25, 2019 14:56

7/22/27

Happy anniversary to our family business. This date marks our 92nd year. Here are some highlights over those years with some fun and serious moments. They all add up to four generations over farming over 9 decades in our corner of Dry Creek Valley.

On July 22 let’s all raise a glass to our 92nd year here in Dry Creek Valley. What does it take to span 9 decades of farming and winemaking? Beginning with grandparents Giovanni and Julia and including fourth generation member Mitch Blakeley in the fold how did we do it?

First generation founded the place in 1927 in the middle of Prohibition and 2 years before the Great Depression-quite a challenge. Selling grapes from 1927 through 1933 put food on the table and supported a young family including my dad Jim, youngest of four along with his older brother John and sisters Margaret and Marianne. There are tales of working together, getting lost among the vines, learning the ropes both in the vineyard and in the cellar-it was all hands on deck. Jim driving to town at the age of 12 without a license, John fishing with his brother Jim and big brother wouldn’t let him get the big fish, Jim convincing his parents he didn’t need milk anymore so he didn’t have to milk the cow.

The brothers, as the second generation, split the business between them. John took on the vineyard and winemaking duties while Jim became the face of the winery in sales and marketing. They grew the business beyond selling to friends and neighbors and bought more land, planted vineyards, bought grapes from neighbors and eventually developed a worldwide network to distribute the fruits of our labors. All the while maintaining a business relationship for more than 60 years. One that rode the waves of change without rocking the familial boat.

Third generation members and owners have worked alongside the second generation and are learning and growing in different ways than the first two. Along with my role as brand ambassador, my sisters Cathy and Lisa have their own along with my husband Ed (Sales & Marketing) and Lisa’s husband Lance (Operations and Vineyard Management). Our goals for going forward include remain relevant, keep our authentic voice, learn the way forward and keep our eye on changes in how wine is sold now (as compared to the first 8 decades). This keeps everyone on their toes.

Mitch Blakeley, fourth gen and a Millennial, has worked in the vineyard since he was in eighth grade. His Ag Business degree puts him in the position of working both in the vineyard and in the market. He works alongside his father Lance as well as soaks up the other side of the business by working with grandfather Jim and uncle Ed. He makes forays into the markets where he is most needed and has already made connections with the people he works with there.

It is hard to tell where the next generation will end up-right now there are four of them-my two grandsons and my sister Lisa’s two grandsons. They have each had their share of vineyard and winery visits. Who knows? Those grapes they’ve tasted at a young age may bear fruit one day-the seeds have been planted and the fifth generation may indeed continue the family business.

So how does this all get accomplished? I think we as a family learned it is one step at a time. Being conservative when needed and taking chances-where some ideas work and some fail. Resiliency is a word we talk about in wine country in the aftermath of the fires but I think it can be applied to my family and our business. Ed likes to put it this way “Blessed are the flexible for they won’t be bent out of shape.” Raise your glass to 92 years so far!


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