May 26, 2017 11:06
The other day when taking guests on a tour of the cellar and other winery buildings we walked by a display of older vintages and labels from the 1960s through 1980s in our case goods warehouse. Since vintages are a part of my everyday life I tossed off a few points about the label changes over the years and the vintages themselves recalling if a particular vintage was considered ‘great’ or otherwise.
I also pointed out the first year we vintage dated our wine which was 1965. Before this year we didn’t use vintages on our labels. The question came up ‘why is it important to feature the year on the label’? I pointed out it is tradition in the larger world of wine. We’ll often read about the great vintage years of (fill in the blank) or the bad years of… A few hundred years ago the first wines were vintage dated. Now we rely on this information to indicate a years' influence like the drought in 2015 or rain in 1989. Portugal declares 'vintage years' to signal exceptional quality. As a general rule, with a little digging on the internet, you can find out more about the growing and harvest conditions of each year which in turn will let you know what went on while the grapes were developing or being picked.
There are a couple of reasons why we didn’t date our wines before this point. One was we were making generic wines in gallons and half gallons and people were drinking these right away and not aging them. Going back even farther there wasn’t a need to vintage date as my grandfather literally bottled up the wine for them upon arrival-no vintage necessary as it was from the latest harvest and the label consisted of the name of the winery, the cellar number 113 and the town/state. We began dating our wines when the second generation, John and Jim, began the transition from jug wines to bottling our wines in cork finished bottles. It was with the idea that they would possibly be aged and, I suppose, it became more in vogue to put the vintage on the label making our wine more upscale as the U.S. market became educated about wine and labels.
A toast in my Dino with a splash of 1966 Cabernet Sauvignon-a very good year!