Pedroncelli

... Vino in My Dino

Vino in my Dino

Julie 3-31-15The name Vino in my Dino comes from my earliest memory of wine at our dining room table when I was 4 years old. I had my Flintstones tableware along with my Dino cup-my parents would pour a tiny bit of Zinfandel and then add water. I asked them why they put water in my vino-it just didn’t taste good. I have been passionate about wine ever since.

I am a third generation family member/owner of Pedroncelli Winery and the office I inhabit is my childhood bedroom. I have the good fortune to look out on the same vineyard view as I have for some five decades. And I never tire of what I see. My husband Ed calls this Pedroncelli World Headquarters. I call it home. Growing up at the winery gave me life experiences I still appreciate. Agriculture, sales, marketing, weather, climate, land purchases, sunsets (a family favorite) and Sunday dinners.

I hope you’ll stop by often and appreciate my view of the wine world and together we’ll sip some Vino in my Dino.

Dino

Pillars of Pedroncelli: Flagships

Plans for our 90th anniversary included defining the three pillars of Pedroncelli-what sets us apart from all the others. Previous posts included family first-who we are and what we have been doing for 90 years to carry on our heritage; the second is farming-this singular place where development in the grapes we plant are defined by climate and soils and the importance of being good stewards of the land for 9 decades. Finally our flagships: Zinfandel, of course, and Cabernet Sauvignon.

Written by Julie Pedroncelli St. John

Pillars of Pedroncelli: Farming

Plans for our 90th anniversary are being rolled out via press releases, wine writer samples and extra market travel. When we decided to focus on the whole year as a celebration we are making sure each event we host or participate in focuses on and celebrates our 9 decades as a family owned and farmed winery in Dry Creek Valley. We developed the “Pillars of Pedroncelli” to emphasize what has made our business so successful. The first of the three is family, the second is farming.

Written by Julie Pedroncelli St. John

Pillars of Pedroncelli: Family

Last month we worked out our plans for our 90th anniversary this year. Deciding to focus on the whole year as a celebration, each event we host or participate in will focus on and celebrate our 9 decades of a family owned and farmed winery in Dry Creek Valley. We developed the “Pillars of Pedroncelli” to emphasize what has made our business so successful. The first is family.

Written by Julie Pedroncelli St. John

A Pedroncelli Taste Up

Moving into the 21st century for a winery celebrating 90 years can be a challenge or not. This was one of those easy moments. Working with Robert Larsen, The Larsen Projekt, we set up a virtual tasting with several members of the blogging community reaching from coast to coast.

Written by Julie Pedroncelli St. John

Speaking Pedroncelli

I am an introvert through and through. 32 years in the wine business has changed me somewhat. I often say I am an extrovert by profession meaning I’m ‘on’ when in the public eye. In the early years I learned one thing: if you didn’t speak up you were overlooked. So I signed up for an executive speaking course from Lynda Paulson. 28 years later I took it again.

Written by Julie Pedroncelli St. John

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Pedroncelli Winery ~ A Sonoma County Tradition Since 1927